If you’re looking for a hassle-free online ad management solution, programmatic advertising services from ADNET can help. Learn more about what our custom plans include now:

Custom ad targeting

With the goal of connecting you to your ideal audience, our programmatic advertising agency provides targeting options based on: Demographics Geo-location Age Gender Interest Education level Related website interests Behavior Mobile device and carrier And more

You can also do business-to-business (B2B) targeting by: Position/Title Industry Company Company size Company location

Programmatic advertising uses artificial intelligence (AI) and real-time bidding (RTB) to automate and streamline the ad buying process.

Unlike traditional ad buying, programmatic advertising focuses more on buying an ad audience than an ad placement — and ultimately, advanced targeting connects your business with more qualified leads, conversions, and revenue.

Programmatic advertising may seem like a complicated process. But, in reality, the automated process happens in milliseconds, allowing you to save time and money.

Programmatic ad technologies, along with AI, allow programmatic advertising to automate the ad buying process and deliver relevant ads — all in milliseconds:

• Demand-side platforms (DSPs): Allow you to buy ad space via an ad exchange like Google Ad Manager, which includes advertising inventory from publishers.
• Supply-side platforms (SSPs): Allow publishers to offer and manage ad space to advertising interested in purchasing.
• Data Management Platforms (DMP): Allow organizations to collect user data for digital marketing and programmatic advertising.

With a basic understanding of programmatic ad tech under your belt, let’s break down exactly how programmatic ads work.

1. A user arrives on a website involved with programmatic advertising, triggering the automated ad process to start.
2. The site publisher automatically sends ad space dimensions to a supply-side platform (SSP).
3. The SSP analyzes a user’s cookies to glean as much info as possible regarding demographics, interests, and more to deliver a relevant ad.
4. The coordinating demand-side platform (DSP) reviews the info gathered by the SSP and assigns the user a value — the worth of the user’s ad impression.
5. The DSP submits a bid to the SSP using real-time bidding.
6. The SSP reviews all bids and selects a winner. Note: The exact price you pay will depend on the auction, but you’ll never exceed your maximum bid.
7. The SSP delivers the ad to the user.

Remember, while this process seems complicated, it’s all automated and happens in milliseconds, without the site visitor even knowing what’s happening behind the scenes.

If programmatic advertising still seems daunting, don’t worry. ADNET is here to guide you through every step of the process.

Now that you understand the basics of programmatic advertising, you’re probably wondering how our programmatic ad services work.

Here’s a quick breakdown of the process:

1. Your company wants to sell more products or services.
2. You hire ADNET — a top programmatic ad services company.
3. We set up highly personalized programmatic ads that use real-time data to target consumers based on demographics, geography, interests, behavior, time of day, devices they use, and more.
4. Programmatic ads use automated bidding to buy digital ad inventory in places your audience frequents online.
5. Your target audience sees personalized ads based on their needs and behaviors.
6. You sit back, relax, and enjoy higher conversions, sales, and revenue.

When you choose ADNET as your programmatic marketing agency, you’ll enjoy the benefits of a streamlined ad process — and you can focus on what you do best — running your business.

Glad you asked. Our programmatic ad services feature placement on top ad platforms, including:

• Google Display Network 360
• Video Display 360
• Dataxu
• StackAdapt
• Adswizz
• Zeta
• Shopify
• Pandora
• Amazon Display
• Digital TV (Hulu, etc.)
• And more!

In addition, we offer contextual brand safety technology through Peer39, so you can rest assured your ads are driving real, qualified traffic to your site. This advanced tech prevents wasted inventory and ad spending, allowing you to maximize leads and conversions from your programmatic ads.

Want to try out a programmatic advertising platform to manage your ads? Here are the top five options you can try:

1. AdTech: AdTech helps you create data-fueled campaigns that maximize your revenue. AdTech leverages your customer data to put your ads in front of people likely to convert.
2. MediaMath: MediaMath is an omnichannel demand-side platform (DSP) that makes it easy for you to advertise across channels. With intelligent ad tech, you can leverage your data to advertise to more people across the web.
3. Adobe Advertising Cloud: This DSP enables you to run different types of ads, from CTV to display. Adobe Advertising Cloud also enables you to manage all your data sources in one platform and leverage that data for your ad campaigns.
4. AdRoll: AdRoll enables you to run programmatic ads that reach the right person, with the right message, at the right time. From tailored audiences to full-funnel advertising features, AdRoll is the whole package.
5. Pubmatic: As another omnichannel DSP, Pubmatic offers tons of great features to help you run your programmatic ads. From CTV ads to video ads, Pubmatic makes it easy to reach the right audience.